Posts Tagged ‘media relations’

Media & Public relations

To the contrary of the general impression, the terms public and media relations are not interchangeable.

Media relations refers to the relationship with media outlets and journalists, while public relations extend that relationship to the general public.

Our media relations specialists work directly with all suitable and strategically selected media outlets for  in the most positive, consistent and credible manner to create the strong awareness and promotion of the project or event we are mandated to handle. We coordinate with the right people responsible for producing news and features in mass media with the goal to maximize the most positive coverage without paying for it through advertising and promotion.

We compile media lists, or a list of possible media outlets who may be interested in our clients’ projects or events. Working with the media on behalf of our clients allows for increased awareness of the entity  as well as the ability to create an impact with a chosen audience.

Public relations (or “PR”) is the practice of managing the deployment of information between an individual or an organization and the general public. Our Public relations specialists establish and maintain relationships with a specific target audience, aiming to inform the public, prospective customers, employees or event attendees and maintain a certain view about the organization, its products, services, upcoming events or campaigns. SJF Group ensures our clients gain maximum exposure to their audiences using innovative topics of public interest and creative news items that do not require direct payment. This is the main difference to using advertising as a form of marketing communications.

In addition, we design communication campaigns, prepare news releases and other content for news and featured articles, work directly with the press, arrange interviews, prepare speeches, act as our clients’ representatives and spokesperson, prepare clients for press conferences and media interviews, act on behalf our clients in public.

Our our talented partners and team members truly know how to effectively address all the above, using the most powerful tool of the public relations trade, which is publicity.

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Quick to recognize that market share, market position, revenues and profits depend on successful concepts, sales and marketing promotions, strategic communications and good public and media relations, we use creativity to maximize selling opportunities and extend our clients’ influence in promoting their events and projects. 

Event Strategy & Program Development

We research the competitive and local community calendars, then work with you or your team to craft the concept or program that is perfectly positioned to succeed. Our creative team will handle critical path and time-line creation, theme development, event design, management and production, risk management.

Conference Branding & Marketing

We bring comprehensive branding and design specialists to the table, including the ability to design logos, create conference stationery, build marketing collateral packages, design and manage of websites and provide onsite signage, just to name a few.

Content Development

We write and manage the conference / event agenda, as well as communicate with speakers to craft and edit topics appropriately, to maintain the focus of your event and ensure the program meets your goals.

Speaker Recruitment

Our team will recruit general session speaker faculty, and enlist compelling keynote speakers from among the thought leaders and business luminaries of your industry.

Additional Services


Public & media Relations

Sponsorship Development and Acquisition

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