To the contrary of the general impression, the terms public and media relations are not interchangeable.
Media relations refers to the relationship with media outlets and journalists, while public relations extend that relationship to the general public.
Our media relations specialists work directly with all suitable and strategically selected media outlets for in the most positive, consistent and credible manner to create the strong awareness and promotion of the project or event we are mandated to handle. We coordinate with the right people responsible for producing news and features in mass media with the goal to maximize the most positive coverage without paying for it through advertising and promotion.
We compile media lists, or a list of possible media outlets who may be interested in our clients’ projects or events. Working with the media on behalf of our clients allows for increased awareness of the entity as well as the ability to create an impact with a chosen audience.
Public relations (or “PR”) is the practice of managing the deployment of information between an individual or an organization and the general public. Our Public relations specialists establish and maintain relationships with a specific target audience, aiming to inform the public, prospective customers, employees or event attendees and maintain a certain view about the organization, its products, services, upcoming events or campaigns. SJF Group ensures our clients gain maximum exposure to their audiences using innovative topics of public interest and creative news items that do not require direct payment. This is the main difference to using advertising as a form of marketing communications.
In addition, we design communication campaigns, prepare news releases and other content for news and featured articles, work directly with the press, arrange interviews, prepare speeches, act as our clients’ representatives and spokesperson, prepare clients for press conferences and media interviews, act on behalf our clients in public.
Our our talented partners and team members truly know how to effectively address all the above, using the most powerful tool of the public relations trade, which is publicity.