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Press Release – CanDonate Hair Program & A Part of Me

CanDonate

CanDonate

MAKING A BETTER WORLD, ONE HAIRCUT AT A TIME

******FOR IMMEDIATE RELEASE******     February 25, 2015:

As announced earlier today at a Press Conference held in the Centre Court of Place Vertu, for numerous Montrealers undergoing chemotherapy every year, one of the most major physical changes cancer patient face when receiving treatment is the loss of their hair. With only a small subsidy offered that is too often insufficient to cover the purchase of hair prosthetics or wigs, patients who do not have the financial means cannot always afford natural, comfortable wigs to wear while undergoing treatment.

 However, a unique resource does exist to help these patients dealing with the harsh side effects of this vicious disease that lead to the stress and often debilitating anxiety of hair loss.

 Now in its 10th year, the CanDonate Hair Program is pleased to announce the launch of a new and innovative support program entitled “A Part of Me”. With the goal to expand their services and be able to offer more natural hair wigs to more cancer sufferers, the CanDonate Hair Program wants to expand its efforts to help more women and children across the province.

 In a recent haircutting / hair donation that took place, a video of the event that was posted online drew over 39,000 views in only 3 days, and as of today is tracking at 93,900 views.

(Go to www.facebook.com/DonEspoirCancer)

On Sunday, March 15, 2015, from noon till 4:00PM in the center Atrium of the Place Vertu Shopping Centre, the CanDonate Hair Program will welcome prospective hair donors. Hairdressers will be on-hand to cut hair in order to receive hair donations of eight inches or more, which will be turned into handmade wigs for cancer patients.

 This initial program launch is the beginning of a unique three-part event, with this public hair cutting as the first part. It will be followed by Part II where ten cancer patients will be selected to receive a free makeover that will include new clothing, makeup, spa treatments, as well as free wigs hand-crafted by local professional wig maker, Laurie Brown.

 The 3rd and final part of the program will be a gala evening that will showcase the emotional journey of these 10 women going through their personal experiences of coping with this tremendous challenge. Taking place on

June 17, 2015 gala attendees will be able to view the journey of each recipient through a video presentation and testimonial, culminating in a big reveal on a professional runway showing their full transformation.

PLEASE JOIN US ON SUNDAY, MARCH 15, 2015 FROM NOON TILL 4P.M

AT THE PLACE VERTU SHOPPING CENTRE AND BE A PART OF

“A PART OF ME”

**********************************

For more information please contact;

Mr. Sharon J. Fraenkel

sharon@SJFgroup.ca      1-438-476-8775

 About the CanDonate Hair Program:

Laurie Brown, the founder of the CanDonate Hair Program, has worked within the wig and beauty industry for over 15 years. She is one of the few highly skilled wig makers in Quebec who creates wigs by implanting each hair at a time. Over the last 10 years, the CanDonate Hair Program has supplied over 1,000 natural hair wigs to cancer sufferers.

Find out more information about the CanDonate Hair Program by visiting their website directly www.donespoircancer.ca.

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