Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.
It’s not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. BIZBASH Daily
As announced: On Sunday, March 15, 2015, from noon till 4:00PM in the centre Atrium of the Place Vertu Shopping Centre, the CanDonate Hair Program will welcome prospective hair donors. Hairdressers will be on-hand to cut hair in order to receive hair donations of eight inches or more, which will be turned into handmade wigs for cancer patients.
Watch the announcement in the Global News and CTV Montreal here:
Listen to CJAD Interview with Laurie Brown, President of the CanDonate Hair Foundation, and Sharon J. Fraenkel, Founder & President of SJF Group Inc., following public press conference at Place Vertu, February 25, 2015, launching the “A Part of Me” initiative in support of the CanDonate Hair Program / Programme DonEspoir Cancer.
MAKING A BETTER WORLD, ONE HAIRCUT AT A TIME
******FOR IMMEDIATE RELEASE****** February 25, 2015:
As announced earlier today at a Press Conference held in the Centre Court of Place Vertu, for numerous Montrealers undergoing chemotherapy every year, one of the most major physical changes cancer patient face when receiving treatment is the loss of their hair. With only a small subsidy offered that is too often insufficient to cover the purchase of hair prosthetics or wigs, patients who do not have the financial means cannot always afford natural, comfortable wigs to wear while undergoing treatment.
However, a unique resource does exist to help these patients dealing with the harsh side effects of this vicious disease that lead to the stress and often debilitating anxiety of hair loss.
Now in its 10th year, the CanDonate Hair Program is pleased to announce the launch of a new and innovative support program entitled “A Part of Me”. With the goal to expand their services and be able to offer more natural hair wigs to more cancer sufferers, the CanDonate Hair Program wants to expand its efforts to help more women and children across the province.
In a recent haircutting / hair donation that took place, a video of the event that was posted online drew over 39,000 views in only 3 days, and as of today is tracking at 93,900 views.
(Go to www.facebook.com/DonEspoirCancer)
It is with pride and gratitude that I formally announce the launch of our new company.
We would greatly appreciate your support of this new business venture by:
LIKING us on Facebook
FOLLOWING us on Twitter
CONNECTING with us on LinkedIn
SHARING this link
and finally, by CONTACTING US at SJF Group for your next project or event.
I look forward to actively connecting with you to show you how “going above and beyond is the new standard”.
(Mr.) Sharon J. Fraenkel
Founder, SJF Group Inc.